Research framework

Check the market before you publish.

“International English” is a language strategy, not a legal permission. Eligibility and marketing rules must be reviewed market by market.

Market readiness checklist

  • Identify the target country and the audience’s age requirements.
  • Find the relevant regulator and read current official rules.
  • Verify whether the operator and its domain may legally serve that market.
  • Review the affiliate program’s allowed territories and promotional restrictions.
  • Check rules for bonuses, comparisons, testimonials, claims, and paid traffic.
  • Review privacy, cookies, tracking, and marketing-consent obligations.
  • Publish the real publisher identity and clear commercial disclosures.
  • Verify support resources and escalation routes for that country.
  • Document the source, date checked, reviewer, and next review date.

Primary-source starting points for the intended markets

These are starting points, not legal advice or publication approval. Confirm current laws, product permissions, advertising restrictions, and affiliate-program terms before targeting a market. Keep a market marked unknown/not approved if the exact permission cannot be verified.

Record what you verify

For each market, keep a short evidence record: regulator, applicable law or guidance, operator identity, permitted products, affiliate conditions, required disclosures, source links, date reviewed, and unresolved questions. Do not publish a market as “approved” until the evidence is current and reviewed.

Launch status

This page is a workflow template, not a legal determination. No market has been declared cleared for launch in this repository.

Editorial standards →